Zetland Court staff wear denim for dementia

With nearly one million people estimated to be living with dementia in the UK* and some families struggling to get the care they need, staff at Zetland Court, in Bournemouth, have pledged to help improve the outcomes for people living with dementia, as well as their loved ones.

Staff members paid £1 each to wear denim in the care home for one day, instead of their usual cotton work clothes, to raise money for Alzheimer’s Society. According to research by this organisation, one in every four UK coronavirus deaths can be attributed to someone living with dementia, so the care home’s team has decided to contribute and make a difference.

Karen Casey, one of the Activities Coordinators at Zetland Court, said:

At Zetland Court, we support residents living with dementia, working closely with them to help stimulate memories. We know first-hand the challenges that this condition can bring to some people and their families, so we wanted to make a positive impact.

She also added:

It feels strange wearing jeans to work! But we all love it.

Home Manager Iain Slack said:

Our activities team has done a fantastic job carrying out this campaign. We hope that our contribution can help provide vital funds for people with dementia, and create awareness in the wider community.

Activities Coordinator Sophie Smith with resident Kathie Coe, wearing denim trousers to support Zetland Court’s fundraising campaign.

*Source: Alzheimer’s Society: https://bit.ly/3wBQSFr